play phone device-mobile location2 search plus dash down_arrow cross chevron-down chevron-up chevron-left calendar device-camera

New Models

The CUPRA range at CUPRA Fife

CUPRA is the definitive expression of uniqueness, sophistication and performance. Vehicles born from the passion of engineers and designers, and developed for people who appreciate the purity of its execution.

The CUPRA brand, created from SEAT’s award winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren’t founded in nostalgia but rooted in the present. The most experienced, engaged, obsessed around the motorsport division went back into the garage to build a new dimension into the company and offer a new perspective about competences, capabilities and potential of our organization.

Experience complete driving freedom through pure innovation with cutting edge technology across the entire CUPRA range.

CUPRA will create a brighter range of products focusing on SEAT models.

The CUPRA lifestyle...

The idea behind the CUPRA brand?

As a concept, pure performance is a bit old-fashioned. It's not all about the last split-second of speed. When you look beyond that, you will find a new element in our cars. We're looking for something that is more refined, not brutal or in-your-face, but more elegant and chic. We aim to be more relaxed and stylish.

Speed is definitely one component of CUPRA. How would you describe speed?

Speed is the idea of moving very fast, of sharpening your senses, your sight, the adrenalin that keeps you awake. The sensation of speed itself is magic. If you put a three-year-old child in a trolley and push it, you create a sense of speed and you will immediately see a smile on their face. It's inside all of us. Speed is cool. Moving quickly is cool.

What does the future hold for CUPRA design?

CUPRA cars are sporty, they have character but they are not going to bite you. But there's a rather thin line between making something that is characterful to something that is aggressive. There will definitely be a certain level of elegance added to the sportiness of CUPRA cars.