CUPRA is the definitive expression of uniqueness, sophistication and performance. Vehicles born from the passion of engineers and designers, and developed for people who appreciate the purity of its execution.
The CUPRA brand, created from SEAT’s award winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren’t founded in nostalgia but rooted in the present. The most experienced, engaged, obsessed around the motorsport division went back into the garage to build a new dimension into the company and offer a new perspective about competences, capabilities and potential of our organization.
Experience complete driving freedom through pure innovation with cutting edge technology across the entire CUPRA range.
CUPRA will create a brighter range of products focusing on SEAT models.